Ruck

the problem

you already know this feeling.

More ads. Fewer features. Fake profiles everywhere. Everything that used to be free, slowly locked behind a paywall. Somewhere along the way, gay dating apps stopped being built for gay people and started being built for investors.

Gay dating apps aren’t just utilities. They’re part of queer culture: how people meet, explore, find community, sometimes find safety. That deserved better than what it got.

the promise

a gay dating app where the basics stay free. permanently.

Messaging, browsing, profiles: free now, free always. Not a trial, not a teaser. A commitment written into the legal structure of the company.

Clean. Calm. No algorithms pretending to know you better than you do. No dark patterns designed to coerce you into paying.

governance

we can’t sell you out. actually can’t.

Not “we promise we won’t.” Actually, legally, structurally can’t.

Ruck Social Ltd: builds and runs the app. It is bound by a constitution: rules written into its founding legal document that its directors must follow today.
The constitution: sets out what the company can never do: paywall messaging, sell user data, target ads on sensitive characteristics, strip anonymity. Not policies. Entrenched law.
The Golden Share: is a single share with no economic value, created solely to veto any attempt to change the constitution. It can’t be sold. It can’t be pledged. It exists only to block.
The Ruck Stewardship Trust: is the independent non-profit that will hold the Golden Share. An outside body with no financial stake in Ruck, whose only job is to exercise that veto on behalf of users. The Trust is being established; the share transfer is the next step.

what the constitution protects

Free messaging, browsing, profiles: permanently
No data sales, ever
No sensitive-data targeting
Anonymity by default
Ethical exit if Ruck ever closes

where we are today

Articles filed at Companies House; entrenchment in force. The Golden Share is currently held by the Founder. The Trust’s formal establishment and the share transfer are the next step.

How the legal structure works in detail →

available now

in the UK App Store.

Elsewhere? Leave your email — we’ll write when Ruck reaches you.

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I’m happy to be emailed when Ruck reaches my platform or region. Nothing else. Delete my email after you’ve notified me. Keep nothing on file.

you already know this feeling.

a gay dating app where the basics stay free. permanently.

we can’t sell you out. actually can’t.

in the UK App Store.